Dongfeng Partners with Stellantis to Manufacture and Sell its New Energy Vehicles in Europe
Stellantis and Dongfeng have partnered for 34 years with Citroen and Peugeot building their cars in Wuhan, China at Dongfeng Motor factories, and now Stellantis are reciprocating with Dongfeng aiming to build their cars in Stellantis factories to sell in Europe with Dongfeng’s Voyah-branded vehicles.
To further deepen their alliance, Stellantis and Dongfeng Group recently announced the production of new Peugeot and Jeep models in China for the domestic market and export markets.
The new Stellantis-led, Europe-based joint venture also includes sales, distribution, purchasing and engineering activities and is said to be a 51/49 split. The new entity will be responsible for the sales and distribution of Dongfeng’s Voyah-branded premium vehicles in specific markets in Europe, utilising Stellantis’ network and after-sales work force.
There’s also potential to expand production at the Rennes plant in France, with Dongfeng’s branded vehicles, aligning fully with European regulations and Made-in-Europe requirements.
Antonio Filosa, Stellantis CEO said “The plans we are announcing today take our recently strengthened cooperation with Dongfeng to an all-new dimension of an international partnership to the benefit of customers around the world. With this new chapter in our collaboration, we will give our customers an even greater choice of competitive products and pricing, leveraging the best of Stellantis’ global footprint alongside Dongfeng’s access to China’s advanced new energy vehicles ecosystem.”
Qing YANG, Dongfeng Chairman replied “Dongfeng will further strengthen and expand our partnership with Stellantis, closely aligning with China’s national strategies of high-level opening up, dual circulation, and stabilizing foreign investment, business, and employment. This also meets both shareholders’ development needs. Through coordination in technology, branding, and global markets, it will unlock greater value from the joint venture, accelerate Dongfeng’s global expansion, support Stellantis’ global strategic shift and China presence.”
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