As I’ve immersed myself in China’s vibrant automotive scene, one thing is crystal clear: Chery is shaping the future of mobility today. With groundbreaking innovations in software-defined vehicles, solid-state batteries, and advanced safety technologies—including vehicles that withstand 60 mph crash tests—Chery is not just keeping pace; they’re leading the charge. Their global reach, rapid sales growth—two million cars in 2025 alone—and commitment to making life easier and safer with AI-driven robotics and multi-language voice assistants paint a compelling picture. While some messaging may be a little cringey, the underlying message is straightforward: Chery is delivering smarter, more efficient, and more connected cars that appeal to every need—from fun entry-level EVs to luxurious range-toppers. Stay tuned as I dive deeper into what Chery’s brands—CHERY, OMODA, and JAECOO—are bringing to the UK market.

Chery UK has officially launched, bringing one of China’s biggest automotive brands to British roads. With a portfolio of stylish SUVs, competitive pricing, and a seven-year warranty, Chery is positioning itself as a serious alternative to established players such as Volkswagen, Hyundai and Kia.