Chery’s ‘Delivan’ Targets Britain’s Van Establishment

Chery is accelerating its push into the UK with the launch of a dedicated commercial vehicle brand, Delivan — and it’s not aiming small. The Chinese manufacturer is targeting the core of Britain’s van market, going up against long-established favourites like the Ford Transit and Volkswagen Transporter.

Set to debut at the Commercial Vehicle Show at the NEC in Birmingham, Delivan represents more than just a new badge. It’s a clear signal that Chery is serious about expanding beyond passenger cars and into one of the UK’s most competitive and commercially important segments.

Rather than launching a single model, Delivan will operate as a standalone brand focused entirely on vans. Early previews will showcase concept vehicles, with production models expected to follow from 2027. It’s a structured, long-term approach — and one that mirrors how Chinese manufacturers are increasingly entering European markets.

Crucially, the UK has been chosen as the starting point for Delivan’s rollout. That decision underlines Britain’s importance not just as a sales market, but as a proving ground for wider European expansion. If Delivan can succeed here, it can scale elsewhere.

While full technical details remain under wraps, early indications point towards a range of highly specified vans with a strong emphasis on electrification. That’s no coincidence. With fleet operators under growing pressure to cut emissions — and with cities tightening restrictions on combustion vehicles — electric vans are quickly becoming the next battleground.

And that’s where Delivan could make an impact.

The UK van market has long been dominated by trusted names, with reputation, reliability and dealer networks playing a huge role in buying decisions. But the landscape is shifting. Buyers are becoming more open to new entrants, particularly when they offer competitive pricing, generous equipment levels and viable electric range.

Chery appears to be betting on exactly that formula.

Its recent expansion into the UK has been rapid and deliberate, with multiple brands launched in quick succession. Delivan marks the next phase — moving into commercial vehicles, where volumes are high and the opportunity for disruption is significant.

For established players, it’s another emerging challenger to contend with. For buyers, it could introduce a new level of competition in a segment that has traditionally been slow to change.

Either way, Delivan’s arrival suggests the UK van market is about to get a lot more interesting.