Audi is investing $4 billion to create approximately 4,500 jobs in Georgia, USA, with an all new manufacturing plant as it aims to grow its business in the North American market.
The new plant is designed for an annual production capacity of up to 200,000 vehicles with building expected to start in 2027. However, there is a significant delay in breaking ground to the start of production which Audi estimates will be “in the early 2030’s”.
Locally made, premium SUV’s in North America accesses a market without penalties and, in turn Audi will be able to offer American customers with a more competitive business model, allowing Audi to unlock significant growth potential. Audi is also making a solid, long-term commitment to the United States adding a new continent to its manufacturing facilities in Europe and China.
Gernot Döllner, Chairman of the Board of Management of AUDI AG, says: “We have much greater ambitions for Audi in America. The United States is one of the world's most important premium markets, and we have not yet realized our full potential. We are determined to change that — with premium products, a stronger brand and a competitive local production base. This is about building a stronger Audi business in America — not only about building a factory.”
Audi’s Middle Georgia Mega Site provides flexibility and space for future expansion over an above its targeted 200,000 units per year with Georgia providing a skilled workforce and a strong supplier network.
And Audi can take advantage by starting a manufacturing facility afresh to optimise efficiency and flexibility and provide the agility to respond to changing customer needs and a changing market.
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About the Author
Graeme Cobb is a lifelong car enthusiast with a passion for writing about cars, EVs, industry updates and more. You can find Graeme on 𝕏 at @graeme_cobb
